If your website was one of your sales staff would you be happy with his results? A good website design should deliver you quality leads and generate a return on your investment – not just than just sit there and look good.

Remember that website design is a marketing activity not a technology decision. So many people seek out a web developer as their first port of call when they need a website. But that’s putting the cart before the horse.

Your first activity when contemplating a website should be to think about your marketing objectives and what job you need your website to do for you.

To do that let us revisit the sales person analogy. If your website was a sales person what should its sales process be? How will it get customers to engage with them and your company. Thinking about this analogy forces you consider what information and functions your website needs to get you real sales results.

For a start, You need to arm your online salesperson with information to they can appear knowledgeable about the benefits of your products and services. He needs to be able to succinctly articulate what your unique selling proposition is.

You need your salesperson to acknowledge that customers are different stages of their buying process and therefore have different informational needs. For example, provide product comparisons for people who haven’t yet decided on the right product, but also provide in depth product information for those who are further advanced in their decision process.

You need people to trust your online salesperson too, so consider what do you need to do or say on your website to engender trust. Even the aesthetics of your website can contribute to trust. A shabby looking website from 1992 isn’t going to help your image.

Not everyone will buy or engage on their first visit. Your online salesperson needs to provide a reason for the customer to come back. Constantly updated content gives people reason to return. Make sure your website is a worthy destination. A website that never changes is like a retail store that doesn’t change their window display. It makes people think they’ve already seen everything you have to offer and they won’t bother to come in.

At some stage in the process, your online salesperson needs to ask the customer’s name and contact details. To do this, you usually need to give them the promise of something in return (eg. early notification of specials, a free assessment). This is a critical point in your sales process. Now your visitor isn’t anonymous, he has a name and you know how to contact him and have permission to do so. At this point, you can call them an actual “lead”. Yippee.

Once your online sales person has promised something they have to deliver. They need to follow up on their promise. If you promised email notifications of sales, make sure you do it. Take every opportunity to re-engage with them. That means more opportunities to communicate with your customers and ultimately make sales.

If you actually want to sell your products online, at some point you need to facilitate the sale. Online shopping cart facilities make this easy. Design your sales process so that it provides a good shopping experience. No-one likes waiting in a checkout queue and similarly online shoppers don’t like clunky purchase processes.

So when you’re ready for a new website – remember, the brief to your web designer should read more like a job description than a shopping list.

Jane Davies is founder and Director of Cat and Moose Marketing Solutions and specialises in online marketing in Brisbane. The core philosophy is to create and design websites that deliver real marketing results rather than just sit there and look good. Cat and Moose Marketing Solutions also advises clients that online marketing be used as part of a broader marketing plan.

You can quite easily obtain One-Way Backlinks to your site if you write an attractive article related to the products or services of your site. In these articles, you deposit up to 3 backlinks to your own website. You will get One Way Backlinks and thus a improved ranking in search engines, specially in Google. You submit the articles to article directories. They live from advertising and need contents for their readers.They are very interested in reading material that you offer. more..den Pagerank steigern(German)

If you deposit your article to a category which is related to the contents of your site, you receive good backlinks. Because of this it is significant to correctly catalog the written articles. You obtain One Way Links with a high pagerank, if you write articles to well known article directories such as Ezine.com etc. . These Article directories only accept very good and attractive articles.

Because of two reasons the published articles should have a “unique content”. Google would treat that as spam, if you obtain links from identical articles. Article directories want to bring out new articles and not copies of old ones. The article directories check the articles for unique content, otherwise the article is rejected. If they find out that there are new articles which are quite similar to your submitted one, they remove the links in your article. more..Backlinks bekommen mit Artikel Marketing(German)

If you want to increase your pagerank significantly you have to write a lot of articles. This is very time consuming. Your articles must be absolutely unique if you write for the best article directories. For many other article directories, the articles may have a certain similarity. Therefore you can generate several articles from one original article by using of synonyms and by altering the sequence of the sentences or paragraphs. Because the article should still be understandable don’t overuse the synonyms. I found a very nice program that helps me in writing and delivering here. Viele Artikel ganz einfach erstellen(German)

The eagerly awaited marriage ceremonial service has ended and the reception celebration has started. Presently, as the groom, you will have to get up and render a groom wedding speech that will be heartfelt as well as amusing and fascinating to listen to. Just how you intend to set about planning your speech is essential because you’ll need to keep everybody happy including your groom, her mother and father, your mother and father, and all your guests and wedding attendants. If you have done everything by the book, you ought to have already had the chance to get some rehearsal in when you rendered that stunning dry run dinner speech, something bridegrooms are traditionally meant to do.

Your turn to speak is normally after both sets of parents and step-parents, if any, have spoken and before the best man wedding speech. While there are factors that are thought to be the fundamental principles for the bridegroom wedding speech, you can put your personal twist or impact on them to make it extraordinary. First off, thank your mother and father for all their support, counsel, and love and support they’ve given you up to this point. Following it’s time to give thanks to the bride’s mom and dad for giving you their daughter and right away after that, you ought to turn to your groom, toast her, and speak about matters like how you met up, why you acknowledged she was the person for you, then toast her for marrying you, and any other matter you think is important to say about her, that you know your invitees will be entertained to hear, especially her parents and family.

Once you have toasted your groom, give thanks to all your invitees, best man, the bride’s attendants, and all the special people who helped create your wedding day great. If there are specific individuals, like perhaps your new sister-in-law who created all the favors, don’t forget to thank her in particular. It is very helpful to produce a list of the people you wish to thank during your address, so you don’t leave anyone out. You don’t have to necessarily write a speech, but you’ll in all probability be a trifle nervous so writing names on cards is completely suitable for comfort in recollecting everybody during your bridegroom wedding speech.

The length of your address doesn’t have to be too long because there will be other people who will wish to salute you both and say some words of praise. The manner of your speech should not be one thank you after another because it will bore people. When giving thanks to people, such as her mom and dad, thank them, but incorporate something else in your thanks like, “Tom and Sally were so accommodating and supportive through the wedding planning stage – something I am so grateful for for.” Articulating one or two lines to the person or individuals you are thanking other than just the “thank you” will guarantee a good bridegroom wedding speech. Last, some brides select not to speak at the wedding reception as it is not absolutely necessary. If your bride doesn’t desire to talk, when you do thank people, make sure you employ the word we rather than I, when giving thanks to everybody. Your groom wedding speech can be ideal, familiar, and responsive if you maintain these suggestions in mind when preparing your speech.